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Ezvid Advisor's Ranking Methodology



Ezvid Advisor was founded to help consumers to navigate choices between services that they rely on for domestic and business needs: Insurance, Telecommunications, Web Hosting, and more. Our rankings include both sponsored and unsponsored selections, and here we list the criteria we take into account while ranking.


25% Predicted Prospect Of Consumer Uptake

This is our editorial estimation of the likelihood of a consumer signing up for and successfully using the reviewed service. Why is this so important for us? Because the areas of business that we are analyzing might be generously described as "unexciting" to many consumers, yet at the same time do encompass a range of financial, legal, risk mitigation scenarios where action really must, in many cases, be taken by everyone. And indeed often in the case of certain forms of personal insurance which we review, consumers are actually legally required to sign up for something. So the biggest challenge consumers often face is motivating to actually do the deed: Whether you need to sign up for car insurance, get a new phone system for your office, or anything in between, your biggest problem may not be which company to choose, but just choosing any company all. This emphasis particularly makes sense in industries where the main products are relatively fungible. It might not actually matter who insures your car -- of vastly more importance is that you find some car insurer. Similarly, for many products we are reviewing in the world of telecommunications: Every solution we cover will provide for the basic needs of most small businesses, with some slight variations, and it is arguable that the most important task at hand is a business' use of some kind of phone solution, as opposed to none at all. This speaks to our general aesthetic policy: The cartoons, the somewhat preposterous Classical theming -- these are to entertain you, to motivate you, to get you to actually get off of your couch and choose something. Because usually that is the biggest hurdle.


25% Value For Money

In the opinion of our editorial reviewer, for the average consumer, does this option represent a good deal? Note this is not necessarily a question of "price", and comparisons can only be made within genre. There are a lot of subjectivities here, but we're mostly looking at what a service provider is offering, and how much it costs in comparison to other offerings on the marketplace. For this criterion, we may estimate and/or project figures from annual reports, published stock and bond market data, government records of rates, indices of corporate valuations, actuarial tables, and make gross average comparisons thereof. In each case an editorial reviewer may apply his/her judgment against the data to arrive at our final ranking.


20% Predicted Length Of Consumer Attachment

This is our editorial estimation of the length of time that the consumer will stay with this solution. We're addressing here the problem of "churn", which is destructive for both consumers and service providers. You don't want to waste your time signing up for something that you give up on in three weeks, and the service provider doesn't want to waste his/her time, either. Our lists are short: Typically six solutions or under. We're careful to only include possibilities where we are confident that the offer will be long-lasting. We don't want you to waste your time.


10% Parent Company Reputation

This is important, but we're very careful here. An interesting test scenario reveals why: Your choices for a nationwide wireless carrier are few: Sprint, AT&T, Verizon, T-Mobile -- this may be a nearly complete list. How do consumers actually feel about these companies? By and large, they are hated, and with passion. And here is where it gets tricky: There are dozens of smaller, often regionally operating carriers, who might, in aggregate, have better reviews from consumers. But typically these regional carriers are simply reselling the services of a larger, national network. So when analyzing the reviews of a smaller network, what we might see is a lot of noise, instead of a useful and globally addressable opinion space. We may take into account the published ratings of organizations like the better business bureau, media mentions of the service provider, and the like.


10% Expert Reviews

We may take into account journal reports in relevant industry publications, opinion from experts in related fields, any academic consensus that may exist, the findings of any government inquiries, and the transcripts and reports from trade associations, or organizational events, information gleaned at international or domestic conferences, the results of relevant textual searches, both on the internet and in proprietary relational database management systems. In certain cases we might ask a panel of service users, or of experts, to form a consensus that we could use as a counterbalance to this data.


10% Features & Free Trial Period

For non-fungible service categories, we look closely at what added value the provider can bring to consumers. We may look for technological or business process innovations that the provider has brought to market. If the provider offers services in scope exceeding that of the average market participant, we might rank the provider higher if in our editorial opinion we believe that those services are useful. If the provider provides something that other services do not, this can be a big deal. We're especially interested in straightforward, consumer-friendly free trial periods, which service providers often offer.